Foodservice wholesaler announces partnership with UK food allergy charity in bid to #MakeAllergyHistory

Castell Howell Foods has announced a three-year partnership with The Natasha Allergy Research Foundation, the UK’s food allergy charity, helping to support the organisation’s goal to #MakeAllergyHistory

Castell Howell Managing Director Matt Lewis explained why this was such a priority for the Welsh wholesale business: As a family business that supplies the education and health sectors as well as the hospitality industry, food safety – particularly allergen clarity – is essential to our operation and supply chain, which is why we are supporting the Foundation to help them fulfil their ambition to make allergy history. 

The Natasha Allergy Research Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse after their 15-year-old daughter Natasha died from a severe allergic reaction to sesame seeds that were baked into the dough of a baguette. The seeds were invisible to the naked eye and weren’t included in the ingredient list on the label.

The charity’s mission is to #MakeAllergyHistory, in particular food allergy, and improve the lives of the millions of people in the UK with food allergies through campaigning, education and research. The Natasha Foundation is the only allergy charity dedicated to medical research. It wants to understand what is causing the dramatic rise in allergic disease – and develop ways to prevent, treat and ultimately eradicate it.

“Natasha’s story matters because no-one should ever lose their life because of the food they eat,” said Matt. “As a parent, listening to Natasha’s parents really hit home and although awareness of food intolerances and allergies is increasing, sadly so is the number of people with food allergies. It’s important the food industry continues to put every effort into making a difference and partnering with The Natasha Allergy Research Foundation is key for Castell Howell.”

Tanya Ednan-Laperouse OBE says: “We are thrilled that Castell Howell is supporting Natasha’s Foundation. With their support, we are a voice for change. We can drive forward the actions needed to transform the lives of people living with food allergies, carry out important medical research and achieve our mission to #MakeAllergyHistory. Thank you.”

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