Noblewood Group is excited to announce that Beluga Noble Vodka has secured a national listing across Booker Wholesale’s extensive network of over 170 branches. Following its re- launch earlier this year, Beluga has quickly gained strong interest and re- established itself as a top choice in the UK’s super-premium vodka market. This listing brings Beluga Noble, known for its quality and craftsmanship, to Booker’s premium spirits lineup. Handcrafted by master distillers with pure artesian water and fine grain spirit, Beluga Noble offers Booker’s customers a truly refined option. With demand for premium choices on the rise, especially around the holidays, this addition meets the growing interest in authentic, high- quality vodkas. Beluga Noble is available in the UK with an RRP of £44.99, making it a compelling choice in the super-premium category.
“We’re excited to be working with the Booker team, one of the UK’s most respected and largest wholesalers” said Nick Duncan, UK Country Manager at Noblewood Group. “Their expertise and broad reach in the convenience and on-trade sectors make them an ideal partner as we expand Beluga Noble’s presence in the UK.”
The super-premium spirits category in the UK is projected to grow at a compound annual rate of 9.7% overall from 2024 to 2030, with both off-trade and on-trade channels experiencing significant growth. In the off-trade, super- premium vodka is expected to rise by 10.9%, while in the on-trade, super- premium vodka is projected to account for 8.3% of total spirits sales in 2024. This trend reflects the increasing demand for quality and authenticity among consumers, particularly within premium spirits.
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