Nordic Spirit launches new “Frosty” pouches to meet growing demand for stronger strengths

JTI (Japan Tobacco International) UK has expanded its successful Nordic Spirit range with the introduction of two innovative variants designed to elevate the consumer experience. 

Available now for independent retailers and symbol groups, the new ‘Frosty Berry’ and ‘Frosty Mint’ flavours feature higher menthol and moisture content combined with an improved flavour recipe, these pouches deliver an instant and intensified flavour burst. 

As the UK nicotine pouch market continues to grow, this launch addresses consumer preferences for stronger strengths and refreshing flavours. Strong and Extra Strong variants now account for 60.1% of the nicotine pouch market[1], while mint flavours dominate with an 83.6% share[2]. Meanwhile, fruit flavours hold a notable 15.5% share[3], making these new variants perfectly aligned with market trends. Nordic Spirit’s latest offerings combine these strengths to provide consumers with a superior flavour and strength experience. 

Bruce Terry, Portfolio Brand Manager at JTI UK, commented: “Increased flavour intensity and mentholated products are the top priorities for consumers in this category. That’s why we focused on these elements when developing our new ‘Frosty’ range.” 

“The improved taste and intensified experience of our ‘Frosty’ variants position us to drive growth in the category, offering retailers an exciting opportunity to boost sales and profits.”

As the UK’s No.1 nicotine pouch in the independent channel, Nordic Spirit generates £4.5 million in value sales every month[4]. Retailers are encouraged to stock up on Frosty Mint and Frosty Berry to capitalize on this profit opportunity. 

For further support on the JTI UK portfolio, retailers can reach out to JTI’s Customer Care line on 0800 163503 or visit JTI’s trade retailer website www.jti360.co.uk/login

*Speak to your JTI representative to find out more. 

** Retailers are free to sell JTI products at whatever price they choose