Continental Wine & Food Ltd (CWF), a leading alcoholic drinks manufacturer and importer based in West Yorkshire produce a number of successful British Wine brands including The Straw Hat and Silver Bay Point. Their new product development builds on their trendy ready-to-drink premixed cocktail brand, Paradise Bay Cocktail Co. Last year, CWF launched Paradise Bay Cocktail Co with three cocktail flavours – Strawberry Daiquiri, Pina Colada and Mojito. A range of lightly sparkling, ready to drink cocktails with 4% ABV. The 70cl bottle format makes this flavourful range perfect for sharing.

CWF are excited to announce the extension of the range with a brand-new Blue Lagoon cocktail flavour. Be transported to the tropics with this vibrant blue cocktail as it joins the range, adding to Paradise Bay Cocktail Co’s striking on shelf presence. The 70cl bottle format makes this cocktail ideal for sharing, particularly in the summer months with upcoming BBQs, picnics and events.

The RTD market is expanding rapidly, with the “premiumisation” of the category opening it up to new consumers. These types of premixed drinks have evolved and become more sophisticated since their ‘alcopop’ heyday but what has remained common is the low abv, sweet and fruity style. Improved quality and variety of RTDs have enticed newbies into the category and also won back consumers who had shifted to other categories by offering exciting and innovative flavours.

Paradise Bay Cocktail Co. is a range of lightly sparkling ready to drink premixed cocktails made with natural flavours, inspired by some of the UK’s favourite cocktails. Developed with quality, convenience and value as key principles the full range is available now in 6 x 70cl case sizes, with an SSP of £2.99/70cl.

For more information about CWF’s range of liqueurs and alcoholic beverages visit www.continental-wine.co.uk

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