Welcome to the October issue of Wholesale Manager. We applaud those suppliers that are doing their bit to help the environment, beginning with Budweiser which is now sourcing 100% of its barley from British farms. This eliminates the need to import barley and therefore reduces carbon emissions and champions British agriculture.


Mondelez, meanwhile, has announced it will reduce the packaging by 15% across its large Cadbury share bags, contributing to the company’s global target to eliminate 65,000 tonnes of packaging by the end of 2020. Purina is trialling a first-of-its-kind recyclable flexible packaging for wet pet food in the Netherlands. The pouch has managed to simplify plastic structures to make them recyclable, without compromising on the functionalities of food-grade packaging.

JTI has announced two new schemes designed to change consumer behaviour around cigarette butt littering. The #IGiveAButt campaign and partnership with Keep Wales Tidy look to tackle this problem head on, encouraging adult smokers to take more responsibility when it comes to discarding their cigarette butts.

The UK’s leading foodservice supplier, Brakes, has joined Marcus Rashford’s Child Food Poverty Task Force. Brakes will join Marcus and some of Britain’s leading retailers and food manufacturers, to endorse three policy recommendations from the Government’s National Food Strategy, with the objective of seeing sufficient funds allocated to implementing them – a unifying step to identifying a long- term solution to child food poverty in the UK.

In the wake of new government’ measures designed to reduce the rate of Coronavirus infections – alongside a return to full lockdown in certain regions – Dawood Pervez, MD of Bestway Wholesale, has called on suppliers to work with wholesalers and retailers to ensure fair distribution of stock to all.

Scandinavian Tobacco Group UK (STG UK) supplies Signature, the UK’s number one cigar, plus the fastest growing cigar, Moments Blue and the leading medium to large cigar, Henri Wintermans Half Corona. In a Supplier Spotlight interview, Alastair Williams, Country Director at Scandinavian Tobacco Group UK (STG UK), tells Wholesale Manager what is driving the cigar market and passes on advice for wholesalers to merchandise the category.

Pukka has grown from a husband and wife team making pies in the 1960s to a brand which sells 60 million pies a year. Rachel Cranston, Head of Marketing at Pukka, talks on our Meet the Marketer page about the biggest trends in the pie market and the return of The People’s Pie marketing campaign.

Zoflora has been helping UK households stay safe from germs for almost 100 years, with a range of fragranced, perfumer developed concentrated disinfectants. Vicky Oldroyd, Senior Brand Manager at Zoflora, shares in a Meet the Marketer interview the great news that Zoflora kills COVID-19.

Enjoy reading the issue.

George Simpson
Group Editor

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