Old Jamaica, the UK’s number one ginger beer brand* has revealed that fans are in for a treat as it is bringing back its popular and original Old Jamaica Ginger Beer full-sugar recipe.
To the delight of Old Jamaica Ginger Beer fans, the authentic full-sugar recipe has made a permanent comeback. From March, Old Jamaica Ginger Beer Original, which is uniquely made with authentic Jamaican root ginger to deliver its unrivalled deep, sweet, fiery yet refreshing taste, will be available.
It’s the first time Old Jamaica’s original ginger beer formula, which has 15g of sugar per 100ml, is available for its cult followers to enjoy since it disappeared from retailers in 2018. Old Jamaica has returned to its roots and resurrected the recipe from its archives after its hard core fans demanded its return.
Terri Cooper, senior commercial manager at Old Jamaica, said: “2022 is a year of celebrations as families and friends get together to mark many occasions from the Queen’s Platinum Jubilee to Glastonbury and the World Cup. We wanted to mark it by reuniting our loyal fans with our super-popular original ginger beer full-sugar recipe.”
“As temperatures soar and people enjoy more al fresco dining, picnics in the park, or simply a refreshing treat, Old Jamaica Ginger Beer Original, made with authentic Jamaican root ginger to deliver its unrivalled taste, is the perfect drink. While we know this level of sugar isn’t for everyone, we wanted to give our fans the choice and deliver something for all to enjoy.”
Old Jamaica Ginger Beer Original recipe is available in the following formats – 24x330ml can (RRP 88p per can, referencing the 1988 recipe) , 6x330ml cans (RRP £4.50), 12x500ml (RRP £1.20), 8x2l (RRP £2.50)
The Old Jamaica Ginger Beer complete range includes Regular, Light, Extra Fiery, and now Original. Old Jamaica also launched a range of Ginger Ales in 2021, that are a perfect alternative to tonic. It also refreshed its range of Old Jamaica Sodas with the addition of Tropical Soda.