Employee-owned wholesaler Parfetts has secured its eighth depot in central Birmingham. The move will create over 100 new jobs and support the expansion of Go Local and The Local symbol groups across the West Midlands and beyond.

The 100,000-square-foot depot will launch later this year and provide independent retailers across the Midlands with access to a wide range of regular promotions from weekly manager’s specials to quarterly showcases. There are regular three weekly promotions with 120+ products plus EDLP lines offering increased value and margin across key products in any promotional period.

The wholesaler’s fast-growing symbol groups offer a range of fascias with Go Local, Go Local Extra, and the off-licence focused, The Local. Over 1,000 retailers now benefit from membership.

Commenting on the move, Guy Swindell, joint managing director of Parfetts, said: “Our eighth depot is an important milestone in the development of Parfetts and our symbol groups. It brings our employee-owned and value-led cash and carry model to the Midlands, which we believe will help to support independent retailers across the region.”

Noel Robinson, joint managing director of Parfetts, said: “We continue to invest in our offer with an award-winning symbol group, rapidly expanding own label offering and a value proposition designed to support retailer margins. We are excited to launch the depot later this year.”

Parfetts recently invested in a digital agency to support the development of its digital platforms to create a best-in-class experience for retailers. Parfetts aims to mirror its depot experience online and provide retailers with friendly and efficient service.

Guy Swindell concluded: “As an employee-owned business, Parfetts can reinvest back into the business and support customers. We remain focused on keeping things simple for our retailers. Go Local and The Local offers retailers a flexible package bespoke to store location, size, current turnover, and growth potential.”

Parfetts existing seven depots are in Aintree, Anfield, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport.

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