Parfetts has expanded its network of retail development advisors to support its national expansion plans. 

The company’s acquisition of a new depot in Middlesbrough expanded its network to seven sites and supported the continued growth of its delivery service. It now aims to grow its retail club and Go Local fascia in the North East, North Wales and Midlands.

The North East is now supported by retail development advisors (RDAs) Gareth Carmody, Craig Richardson and Kevin Mellor, who work with Middlesborough depot manager Joe Kaye.

The Midlands is served by RDAs, Richard Huxley, Jack White and Harry Goodwin who are supported by Somercoates depot manager Stefan Dremza.

In North Wales, Steve Branny is the RDA supported by depot manager Steve Miller in Aintree.

Commenting on the growth, Guy Swindell, retail director of Parfetts said: “Our retailers tell us that they value our independence and commitment to providing great availability and value. As we continue to invest in the best people and technology, we believe that we will lead the industry in customer satisfaction.”

The investment in an experienced team to support retailers is underpinned by continued investment in technology that has seen over 5,000 customers visit its depots or order online every week. The wholesaler says 19% of retailers now order online and enjoy the same offers that are available in the depot. Online orders can either be delivered, subject to availability, or use the ‘click and collect’ service.

The news follows recent announcements that Parfetts retail club now has over 3,000 members after a record year for growth and now has over 400 retailers in its Go Local fascia group.

Members of the retail club enjoy benefits ranging from exclusive promotions to a rebate and free point of sale. The scheme has no membership fees or contracts with no forced allocations.

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
Join over 15k subscribers