Parfetts has announced its first virtual trade show as it continues to expand its wholesale and symbol group operations.

The show is free to join and will be open to all current and prospective customers. Delegates will benefit from exclusive deals and the ability to network with suppliers.

The show will launch with two live days on 13 and 14 May, which will feature supplier presentations with interactive sessions. Parfetts will welcome delegates and share the key services available to customers.

Commenting on the trade show, Guy Swindell, retail director at Parfetts, said: “The team has put a huge amount of effort into ensuring that we have a packed event with leading suppliers. I’m confident delegates will gain a lot of value by getting involved. It gives us the ability to reach more retailers than ever before and showcase everything that Parfetts has to offer while bringing suppliers and retailers together.”

Parfetts saw turnover for in the last financial year jump by 26% to £474m. It is trading strongly and expects sales to exceed £500m in 2021. It is investing £1.5m into its infrastructure and facilities and is extending its Aintree and Sheffield depots to increase capacity for its delivered operation.

The wholesaler aims to grow the Go Local symbol group to 1,000 members over the next two years. It sees its ability to give members value by building its relationships with suppliers as an essential part of its service.

The expansion of the GOLD 24-hour depot concept across the Parfetts network has allowed more customers to benefit from the ability to order online or via the app up until midnight for next day delivery.

All orders taken at the show will be passed to the delegates’ local depot to fulfil. To register, visit

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