Parfetts launches The Local

Parfetts has relaunched its on trade range to offer greater choice and industry-leading value on licensed and catering deals.

The new service will operate under ‘The Local’ brand and offers an expanded range of seasonal deals on wines, beers, spirits and mixers. It also provides restaurants with exclusive catering deals on everything from coffee to bleach.

Commenting on the launch Guy Swindell, retail director of Parfetts said: “We undertook a root and branch review of the service we provide to the on trade, and ‘The Local’ is designed to meet their needs in a rapidly evolving sector. We’ve expanded the number of lines and increased availability.”

Across the UK, Parfetts now sees 19% of retailers ordering online and enjoying the same offers that are available in the depot. Online orders can either be delivered, subject to availability, or use the ‘click and collect’ service.

‘Click and Collect’ orders are accepted at all Parfetts depots. A secure system allows users to access a nominated Parfetts depot and order from the 1000’s or products in stock. The order is then collated, tilled and ready for collection at the nominated time.

Parfetts has appointed Chelsie Taylor as a dedicated on trade advisor to work with customers and ensure the service meets their needs.