Parfetts is recruiting to support the expansion of its symbol group to 1,000 members. The Go Local and Go Local Extra fascias have seen rapid expansion in recent months and the company believes its focus on value and industry-leading delivery services will fuel further growth.

Guy Swindell

To support the plans Parfetts has recruited five new business development managers and 20 new staff at its headquarters in Stockport. The new structure will see Craig Richardson manage fascia development nationwide. The new regional managers are Stuart Mann in the Midlands, Joe Tindle and Theo Tooth in the North East, and Zoe Taylor and Dave Tighe in the North West.

The company saw turnover grow 9.8% to £380m in its latest annual results and like for like sales, excluding its new Middlesbrough depot and cigarettes, grew 5%.

It is investing to expand GOLD (Go Local Direct), a 24-hour depot concept that combines cash and carry and RDC from one site, which allows retailers to order up to midnight for next day deliveries. The approach has proven popular with retailers in Parfetts Sheffield depot, which has seen sales grow 10% over the last 12 month.

Commenting on the plans, Guy Swindell, retail director at Parfetts said: “Our retailers tell us they value our independence and focus on delivering everyday low prices. We understand that retailers need the flexibility to trade in the way they want while being part of fascia that constantly investing to improve the support it provides.

“The next couple of years will be a period of unprecedented growth for Go Local. We are expanding our geographical reach, digital services and network of experienced regional managers, to ensure every retailer has the support they need to thrive.”

The Go Local retail club promotion package has grown to 3,750 members, up from 3,000 in September 2019.

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