Parfetts is supporting retailers with the appointment of Richard Fleming as head of operations (West). He will be responsible for developing the delivered service for the Stockport, Aintree and Anfield depots and ensuring excellence in the cash and carry operations.  

Richard joins the business from Booker and will report to Andy Whitworth, Wholesale director at Parfetts.

The Go Local fascia has seen rapid growth over the last two years and has over 1,000 retailers. The delivered service has helped Parfetts expand its reach into the Midlands, North Wales and the Scottish Borders over the last 12 months.

Commenting on the appointment, Andy Whitworth said: “Richard brings a wealth of experience to this new role. He joins the business at an exciting time as the Go Local and The Local Brands expand throughout the North West. Our delivered offer, which allows retailers to order up until midday for next day delivery, is proving hugely popular with new and existing customers.”

Parfetts operates across the North, Midlands and Wales through a national logistics network, digital channels and seven wholesale depots.

Richard Fleming said: “Thanks to its employee-ownership model Parfetts has a unique culture and focus on the customer. I’m looking forward to working with the fantastic teams across the depots and meeting customers across the region. There is lots to shout about at Parfetts with fresh investment in our digital channels and logistics operations to ensure retailers receive a best in class service.”

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