StayinFront, a global provider of mobile, cloud-based retail execution solutions, announced today that Perfetti Van Melle (PVM) one of the world’s largest manufacturers and distributors of confectionery and chewing gum, has deployed StayinFront TouchCG® technology to help drive growth and enhance the work of its UK field force teams.

For PVM, the StayinFront TouchCG® platform will ensure that field force team operations within the Grocery and Independents sectors are serviced appropriately, driving growth and supporting PVM’s market share in an increasingly competitive category.

StayinFront’s expertise in the consumer goods industry and ability to deliver a mobile selling and analytics platform, configurable to its in-store sales activities, were key factors in PVM’s selection process. StayinFront’s integrated analytics and reporting capabilities also provide managers with the data and insight to support and improve decision making and maximize in-store selling opportunities for retailers.

“The StayinFront solution has allowed us to re-arrange our field sales team to ensure we are optimizing resources to produce the best results,” said Chris Rainbow, National Field Sales Manager at Perfetti Van Melle. “Our main focus is to increase our market share in the confectionery category within the channel, and we believe StayinFront TouchCG® is the correct platform to help us achieve this.”

“We are honoured to have been selected by PVM. We look forward to helping the company achieve its goal with our world class retail execution solution,” said Wayne Gallaway, Vice President and Managing Director, StayinFront EMEA.

“Our easy-to-use retail execution software will enable field teams to complete more tasks during store visits and track store performance with analytics, helping PVM to Know More, Do More and Sell More.”

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