Pets Choice Limited, one of the UK’s leading independent pet food manufacturers, is set to accelerate its expansion with the launch of its first Webbox-branded complete puppy food. The Blackburn-based manufacturer is introducing 2kg Webbox Puppy Complete in a quad (upright) pack for maximum shelf efficiency. A listing in 240 Asda stores has already been secured, with more listings expected shortly.
The company has invested over £2 million in a new production site to manufacture extruded products, to meet the increased demand for Pets Choice complete dog food. Webbox Puppy Complete is the first of many new product launches planned for 2008/09.Tony Raeburn, Pets Choice Limited Managing Director, says the investment and accelerated NPD programme underlines Pets Choice’s determination to grow market share in both the wet and dry pet food sectors.
“We’re bucking the trend at a time when the market is at its most competitive and challenging,” he says. “Investment on this scale will enable us to maintain our growth and bring new profit opportunities to the trade,” he says.Pets Choice Limited already produces the UK’s best-selling range of chub dog food and manufactures the UK’s fastest-growing range of cat treats, Webbox Cats Delights, which has achieved sales of £4 million in just 18 months (source: ex factory sales).
Pets Choice Limited
Tel: 01254 54545