Premium pasty, pie and savoury treat supplier The Phat Pasty Co has announced the appointment of Matt Wells as Sales Director, a key hire that reflects the company’s continued growth and ambitious plans for the future.
Matt joins Phat Pasty at a pivotal time for the business, bringing with him a wealth of experience from across the foodservice sector. His appointment is a strategic move as Phat Pasty prepares for a dynamic re-launch of its brand – one that will double down on its core values of British provenance, sustainability, and an unwavering focus on quality.
In his new role, Matt will lead both Sales and Marketing, spearheading Phat Pasty’s drive to strengthen its market position and grow its presence across foodservice channels. The refreshed brand direction and strengthened leadership team signal Phat Pasty’s intent to continue building on its reputation as a leading supplier of high-quality and sustainably sourced pasties and pies.
Matt joins from his recent role as Commercial Director at Prestige Purchasing, and brings deep experience from leadership roles including Head of Foodservice at The Menu Partners, as well as senior positions at Fresh Direct and Aryzta.
Matt Wells, newly appointed Sales Director at The Phat Pasty Company, said: “I’m thrilled to be joining Phat Pasty at such an exciting point in its journey. The brand has a strong heritage and a real commitment to doing things the right way – from sourcing high-quality British ingredients to delivering genuine value to its customers. I’m looking forward to working with the team to accelerate growth, deepen customer relationships, and help shape the future of this fantastic brand.”
Paul Clark, Phat Controller and co-Founder at The Phat Pasty Company, added: “Matt joins us with a wealth of foodservice experience and at a time when we are taking our brand and support to customers to the next level. It’s exciting times for us and we are delighted to have Matt in the senior team to help shape the future.”
The award-winning Phat Pasty Company supplies hand-made, authentic pasties to foodservice operators across the UK, from cafes and restaurants to schools, theme parks, and large catering venues. Their products are distributed through some of the country’s largest foodservice wholesalers.
In recent months, Phat Pasty has been recognised for its unrivalled products and sustainability credentials. It achieved B-Corp status, was crowned overall winner of the ‘Pasty’ category at the prestigious British Pie Awards 2025, and was the first pasty company to get products accredited with the Vegetarian Society’s Plant-Based Trademark.
The appointment underscores Phat Pasty’s long-term commitment to ensuring its offering remains relevant and best-in-class in an ever-evolving marketplace.
For further information on Phat Pasty please visit www.phatpasty.com.
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