The ‘Ocean Edition’ bottle is the second in two years to wash up with £1 for every bottle sold donated to the ocean charity
Plymouth Gin continues to make waves with the launch of a second ‘Ocean Edition’ bottle in partnership with ocean charity, Ocean Conservation Trust (OCT).
Inspired by the sea and the innovative work that the Ocean Conservation Trust does with seagrass conservation, the blue-tinted bottle, features swirling leaves of seagrass. The colour is baked into the glass and both the label and bottle are both made using recycled and 100% recyclable materials.
Plymouth Gin’s work with the OCT has, so far, centred on the charity’s ‘Blue Meadows’ project in Falmouth, which looks to protect local seagrass meadows. It aims to protect around 700 hectares (equating to 10% of all UK seagrass meadows), over the next five years, restoring them to the quantity and quality of how they were 60 years ago. The activity is particularly important because almost half of the UK’s seagrass beds have disappeared since the 1930s[1], making it the fastest disappearing habitat on the planet[2].
Ian Peart, Commercial Director for Pernod Ricard UK, comments: “This new limited-edition bottle is the most recent step in Plymouth Gin’s three-year partnership with the OCT with both organisations situated amongst the stunning scenery of the South West coast. The Plymouth Gin distillery has its home on Plymouth harbour, at the heart of the local community, and, like gin is to tonic, its story is anchored in the benefits of the surrounding sea.”
Roger Maslin, CEO of the Ocean Conservation Trust, said: “Our long-term partnership with Plymouth Gin has allowed us to drive awareness of the importance of a healthy ocean by supporting our work, centred around people and positive action. With every sip we’re raising a glass to protect our oceans and marine life, and together, we will be able to achieve our vision of a healthy, thriving ocean.”
Plymouth Gin’s distillery, The Black Friars distillery, is entirely powered by hydroelectricity, and all botanicals that make up the gin recipes are recycled. The Visitor Centre has also removed 100% of single use plastic products, and all cocktail garnishes are transformed into green energy. Plymouth Gin has been working with the OCT since June 2021, first on a beach cleaning programme and now supporting the OCT’s seagrass conservation work.
The Plymouth Gin Ocean Edition Limited Edition will launch on Amazon from Wednesday 17th April, before rolling out across all major grocers including Tesco, Sainsbury’s, Morrisons, Asda and Waitrose, as well as SPAR later this year. RRP: £20.
[1] -Green, A. E., Unsworth, R. K., Chadwick, M. A., & Jones, P. J. (2021). Historical analysis exposes catastrophic seagrass loss for the United Kingdom. Frontiers in plant science, 261
[2]The International Union for the Conservation of Nature (IUCN) estimated in 2014 that seagrasses are declining by 7% a year globally. This estimate makes it the fastest disappearing habitat on the planet
Comments are closed.