Pocket-money pricing meets maximum impulse appeal
Capri-Sun has injected fresh momentum into convenience and wholesale with the launch of Capri-Sun Orange 200ml PMP (59p), which landed nationwide late February 2026.
The launch has already got off to a flying start, with the product now successfully launched in over 3,000 stores nationwide. Key wholesalers who have launched include Booker, Bestway, Dhamecha, Co-Op Wholesale, Filshill, Lioncroft, UWS and UWG
Designed to turn heads in-store and fly off shelves, the price-marked 200ml pouch is perfectly sized for children and families on the go, making the purchase decision effortless for busy shoppers and selling simple for retailers. This latest addition to the brand’s refreshing juice portfolio, featuring Capri-Sun’s classic orange flavour, offers a distinct, high-impact impulse proposition. Clearly positioned as incremental to our existing 330ml range – not an either/or – it boasts a bold 59p price mark, making it an ideal pocket-money treat and ensuring instant value recognition for parents and kids alike.
Each vibrant pouch includes a standout character-led front-of-pack, and fun games on the back to keep kids engaged and extend the ‘fun factor’ beyond the first glance.
“The launch of Capri-Sun Orange 200ml PMP was launched to disrupt the convenience and wholesale sectors by bringing fun to shelf as the first kids’ juice drink to feature games and characters on pack” said Capri-Sun’s Brand Manager.
With kids’ PMP soft drinks still a relatively under-served space, Capri-Sun Orange 200ml PMP gives retailers a rare-ready-made win: a visible, value-led, kid-approved option that’s perfectly placed for after-school, weekend treats and on-the-go family journeys.
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