Set to bring something new and different for shoppers in the noodle market, the nation’s favourite instant hot snack brand[1], Pot Noodle, has been busy in the kitchen, creating epic new flavours across its classic pot and block noodle ranges. What’s more, its Lost the Pot range has also undergone a recipe upgrade to make it even more delicious for fans across the UK.
Pot Noodle launches one-of-a-kind Doner Kebab flavour
In a bid to shake up the pot noodle category with a unique flavour, Pot Noodle asked its customers to dream up the next flavour sensation for its core range. Fan favourites Doner Kebab and Mexican Fajitas battled it out online in a fierce social media vote across Facebook, Instagram and Twitter, with nearly 100,000 customers taking part. Doner Kebab reigned victorious, as customers chose a takeaway favourite to be the next big flavour for Pot Noodle.
The Doner Kebab flavour follows the clucking successful Piri-Piri Chicken flavour, launched as a result of direct consumer feedback last year.
Pot Noodle Doner Kebab will be available exclusively in ASDA from 7th July at an RRP of £0.80*, and then roll out to other retailers and convenience stores.
[1] Nielsen Retail Measurement Service for the Mini Meals Pot Segment. For the 52-week period ending 24/04/21. (Copyright © 2021, The Nielsen Company)
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