Premier Foods is giving independent retailers the chance to win huge prizes this season as it launches its Summer of Cricket campaign for the second year in a row. In association with Bestway and Unitas, Premier Foods is going bigger and better, giving retailers nationwide the chance to win unmissable prizes across three phases. Prizes include hospitality and general admission tickets to England v Sri Lanka at The Kia Oval and Emirates Old Trafford, as well as a once-in-a-lifetime trip to Pakistan for two lucky retailers to train with England cricket coach Paul Collingwood.

Following the success of last year’s campaign, Premier Foods has renewed its partnership with Surrey County Cricket Club and is also partnering with Lancashire Cricket Club to widen the outreach and make the giveaway more accessible for retailers across the country. What’s more, to launch the competition, retailers also have the chance to meet cricketers including Luke Wood and Rory Burns at selected UK wholesale depots.

Courtney Lewis, customer director for discounters and wholesalers at Premier Foods commented, “From speaking to our retail customers, we know that cricket is a passion point for them and the Summer of Cricket campaign allows us to celebrate the sport with them this summer. We’re going bigger than last year with the ultimate prize of a trip to Pakistan for a training session with the legendary Paul Collingwood. It’s important for us to give back to independent retailers and support our retail and wholesale channels.

“Premier Foods is one of the UK’s largest food producers with more than 9 out of 10 households buying one or more of its products every year[1]. With a variety of brands in its portfolio, this provides retailers with a great opportunity to stock shoppers favourites and help drive impulse purchases this summer.”

The promotion is open to independent retailers who are members of Bestway or Unitas. To be in with a chance of winning, retailers simply need to buy five cases of qualifying products from the Batchelors, Nissin, Bisto, OXO, Ambrosia, Sharwood’s, Loyd Grossman, McDougalls and Be-Ro ranges during the relevant promotion period.

The first phase of the competition will give entrants a chance to win one of two pairs of general admission tickets to England v Sri Lanka at the Kia Oval or one of four pairs of general admission tickets to England v Sri Lanka at Emirates Old Trafford. It is running between 24th May and 20th June with Bestway, and between 3rd June and 23rd June with Unitas. Phase two of the competition, will give entrants a chance to win a holiday to Pakistan for 2 adults during England men’s cricket test tour against Pakistan for five nights including a training and Q&A session with Paul Collingwood. The promotion will commence in Bestway from 21st June to 18th July, and in Unitas from 24th June to 14th July. The final phase of the competition will give entrants the chance to win one pair of Emirates Old Trafford hospitality tickets to England v Sri Lanka or one pair of Kia Oval hospital tickets to England v Sri Lanka. The promotion will begin in Bestway on 19th July until 15th August, and in Unitas from 15th July until 4th August. Successful entrants will be contacted by either Bestway or Unitas.

[1]  Kantar Worldpanel Purchase Data 52we 12th May 2024.

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