Morrisons to launch exclusive 70g mini pouch format and new peanut flavour
Start-up snack brand, Real Handful, has secured a new national listing for their latest naturally nutritious product range. Morrison’s will take an exclusive 70g ‘mini’ pouch of three Craft Baked Peanut products, including a brand new Smoky BBQ flavour, as well as the Super Sweet & Salty Trail Mix across 115 stores from this week. The products are confirmed to sit on a gondola end for the next 12 months at a £1 price point. The full product portfolio is vegan friendly, high in fibre and a natural source of plant protein.
Craft Baked Nuts (Peanuts RRP: £1.00 / 70g)
A category first, this range features naturally seasoned Hi-Oleic Argentinian Peanuts which are oven baked in batches to offer a distinctive clean taste and texture by removing oil as a cooking ingredient. Available in three flavours; Sea Salted Peanuts, Salt & Vinegar Peanuts and new Smoky BBQ Peanuts.
Savoury Trail Mixes (RRP: £1.00 / 70g)
Inspired by the brand’s core range of award winning sweet Trail Mixes, the new launch of these unique Savoury Trail Mixes combines premium baked nuts and delicious crunchy salted corn. Morrisons will stock one of the three flavours Super Sweet & Salty Trail Mix.
Joe Taylor, founder of Real Handful commented “We’re absolutely thrilled to be launching an exclusive 70g pack size of our latest launch for Morrison’s. We recognise the incredible benefits that are inherent in snacking on nuts, veggies and pulses and are excited to be challenging some of the savoury snacking norms by creating and packaging these new ranges differently. The smaller pack size we’ve created will sit on the gondola end at a hugely competitive price point for the next 12 months. We can’t wait to hear what our Morrison’s customers think”.
First launched in 2016, Real Handful is run by husband and wife team Joe and Carly Taylor. It aims to shake up the healthy snacking category through its innovative flavour combinations, while offering products that are packed with naturally nutritious ingredients like fruits, nuts, seeds and grains.