Red Bull® announces a new on-pack promotion enabling its customers to nominate their favourite rising star of UK streaming, where both the streamer and the Red Bull® customer get the chance to win an ultimate streaming prize.
The campaign will kick off as the product arrives in store – 25th October – with pre-campaign POS driving excitement from the beginning of October. The 360 campaign specifically targets 18-34 y/o who log in to watch their favourite players live streaming.
The on-pack promotion will run across Red Bull® Energy Drink 4x250ml & 8x250ml cans and Red Bull® Sugarfree 4x250ml and 8x250ml cans.
To enter the competition, fans go to redbull.co.uk/gaming to nominate their favourite up-and-coming streamer (who has 30,000 Twitch followers or below), with a written submission on why they deserve to win. The top six streamers with the most nominations will be showcased on redbull.com for their communities to vote for them. The most nominated streamer will get to curate and host their ultimate dream stream at the Red Bull® Gaming Sphere in Shoreditch, London, worth £5,000 – filled with all their fans. The winning streamer will pick the best motivational submission from their pool of gaming fans’ nominations. This fan will win an all-expenses-paid trip to one global Red Bull® Gaming Event of their choice for them and a friend. What’s more, the first 1,000 gamers who nominate will receive a Red Bull® sample pack.
Red Bull® Energy Drink 250ml 4pk is the no.1 bestselling multipack in the Sports & Energy category[1]. Energy drink multipacks have delivered 68% incremental growth into the category, driven by existing shoppers trading up from single cans to mutli-packs[2].
With a variety of flavour and pack sizes to meet consumer needs, Red Bull® multipacks make the perfect functional option for shoppers to enjoy on-the-go, no matter their individual need state. Red Bull® multipacks already bring shoppers to the category, taking £9.0m[3] incremental growth. As this new on-pack promotion is set to drive more awareness and excitement, Red Bull® multipacks are a must-stock item for retailers this autumn.
Red Bull® has been synonymous with gaming for many years, as Red Bull® fuels streamers and gamers when they want to level–up and be at their gaming best.
The prizes on offer really appeal to the core 18-34 gamer, who could be part of their favourite up-and-coming streamer’s rise in success, courtesy of Red Bull®.
[1] Nielsen Scantrack, Total Coverage, Sports & Energy, Value Sales & % Growth 52 W.E. 30.07.22
[2] Kantar | 52 w/e 10-Jul-22 | Source of Change | Total Soft Drinks
[3] Nielsen SCANTRACK, Total Coverage, Red Bull Value Growth Change, 52 W.E. 30.07.22
Comments are closed.