Established with a mission to bridge the gap between manufacturers and retailers, Sandea Wholesale has quickly emerged as a leading distributor in the wholesale sector. Since its inception, the company has gained recognition for its exceptional service, comprehensive product range, and commitment to building strong relationships across the supply chain. Sandea Wholesale specialises in fast moving consumer goods (FMCG), over-the-counter (OTC), cosmetics, and toiletries products, making it a one-stop solution for wholesalers and retailers alike.
Sandea Wholesale’s journey to becoming an industry leader has been fuelled by its dedication to innovation and efficiency. The company’s CEO, Sanjeet Manek, has led the team through a transformative growth period, resulting in a remarkable 148% turnover increase and a 134% rise in net profits for the 2022/23 financial year. These impressive numbers reflect the company’s efforts to expand its SKU range, improve operational efficiencies, and enhance customer satisfaction, achieving a notable 30% increase in order efficiency and a 25% improvement in their Net Promoter Score.
One of Sandea Wholesale’s standout achievements is its consistent delivery on its growth plan. The company has added over 2,000 new SKUs and entered three new regional markets in just 4 years, proving its agility in a competitive landscape. These achievements have not gone unnoticed. Sandea Wholesale has received multiple industry accolades, including the 2022 Wholesaler of the Year at the Pakistan Achievement Awards International, the 2023 Wholesale/Distributor of the Year at the Asian Food and Restaurant Awards International, and the 2024 Rising Star Award at the “Who’s Who” awards at the House of Commons, UK Parliament. Most recently, they were honoured with the Diversity and Inclusion Award at the Signature Awards, highlighting their dedication to fostering an inclusive work environment.
Beyond business success, Sandea Wholesale is equally committed to community outreach. The company has engaged in various charitable activities, including supporting children’s cancer care in Tanzania, partnering with Penny Appeal for disaster relief efforts in Pakistan, and sponsoring young talents in sports. Their involvement in charitable initiatives aligns with their goal to make a meaningful impact on society while strengthening their corporate identity as a responsible and community-oriented business.
Sandea Wholesale has also invested in creating memorable experiences through events and exhibitions. In 2024, the company participated in the Gulfoods exhibition in Dubai, gaining exposure to a global audience and strengthening ties with key stakeholders in the FMCG sector. The company’s dedication to networking and connecting with potential partners has paid off, as they continue to form valuable partnerships across the globe.
Looking ahead, Sandea Wholesale is focused on expanding its digital presence through the recent launch of its new e-shop. This platform allows wholesale and retail customers to explore and purchase from Sandea’s extensive product range with ease, offering a streamlined online experience. The e-shop is designed to simplify order placements and enhance accessibility, supporting Sandea’s mission to make quality products more readily available to businesses across the UK and beyond.
In a short span, Sandea Wholesale has redefined what it means to be a distributor, combining impressive growth metrics with a strong commitment to community and customer service. As the company continues to evolve, there is no doubt it will remain a powerful force in the wholesale industry, dedicated to its partners, employees, and the broader community.
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