Sanderson, the publicly owned UK provider of software solutions to the Delivered Wholesale and Cash & Carry industries, has implemented its very latest web ordering system at multi award-winning Regal Wholesale. The new web ordering system is enabling Regal Wholesale to strengthen customer service by offering a faster, streamlined ordering process with more choice and control over delivery schedules and order tracking.


Based in The Wirral, Regal Wholesale is a leading wholesaler and distributor of toiletries and household goods, supplying major discount stores, convenience stores and supermarkets, locally and nationally.

The company is a long-standing Sanderson customer and user of the wholesale solution, Swords, and continues to gain substantial benefits from the solution across its business.

The recently launched web ordering system enables Regal Wholesale’s customers to place orders at their convenience, 24 hours a day. New features include an advanced product search facility with category and brand filtering, updated order screens displaying individual product images and next available delivery dates and a real-time shopping basket. These enhancements further streamline the customer ordering process, saving valuable time.  Furthermore, an improved ‘Favourites’ page stores frequently ordered items for customers to include at the click of a button.

Following the implementation, an amazing 89% of customers have responded positively. As a result, Regal Wholesale is expecting more customers to order online, increasing their sales further.

Chris Hughes, Managing Director of Regal Wholesale comments: “I think the Sanderson website ordering system looks great and works very well, and most importantly our customers agree. It’s a big success! Customers have said the website is easy to use and displays products in a clearer way. Having a user-friendly website is essential for helping us to retain customers and grow sales.”

Martin Beatty, Product Director for Wholesale Distribution solutions at Sanderson adds: “This is a great example of how Sanderson works closely with its customers, helping them to maximise on benefits from system enhancements. With the new web ordering system, Regal Wholesale has improved their customer’s buying experience by making ordering quicker and easier as well as increasing its sales opportunities. We look forward to continuing to support Regal Wholesale with their future developments.”


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