Republic Technologies (UK) Ltd is rolling out a new range of Flavour Fusion Cards from the UK’s No.1 filter brand*1, Swan.

Available from February, the Flavour Fusion Cards will enable consumers to create their own level of flavour in a packet of cigarettes or roll-your-own tobacco in just 30 minutes and will come in two variants, Fresh Burst and Menthol (RRP: 39p per card). Each outer contains 25 individual cards.

“Following the change in legislation last May, we have seen a significant number of consumers looking for flavour alternatives to menthol cigarettes. Building on the successful launch of our Swan Crushball Menthol capsule filters last Spring, our new Flavour Fusion Cards will enable retailers to offer shoppers even more choice in flavour and format. The cards will also provide smokers with the ultimate in flavour impregnation,” says Gavin Anderson, Head of Sales at Republic Technologies (UK) Ltd.

The tobacco accessories market is currently worth more than £300 million and growing at 3.1%*1, and the flavour card sub-category is set to deliver £18m annual sales*2, highlighting the opportunity for retailers to maximise profits by stocking a product range that delivers on quality, brand assurance and margin.

“The iconic Swan brand is a beacon within the tobacco accessories category and is synonymous with quality and value. Our Swan Fresh Burst Crushball filter is already the best performing menthol capsule filter in the market*3, less than one year after launch, and we’re confident that this latest product innovation will enable retailers to drive sales within their tobacco accessories fixture,” adds Anderson.

For more information on stocking the range, call 01494 492230 or email enquiries@republictechnologies.co.uk

Sources:

*1: IRI 52 weeks to 29 Nov 2020 Total Market Value

*2: IRI Volume Sales Jan-Nov 2020

*3: IRI Value Sales 6 months to 29 Nov 2020 (supermarkets, high street and convenience supermarkets)

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