Imperial Tobacco has announced the launch of Gold Leaf Carnival Edition Papers and an improved click and close pouch feature, two exciting new offerings from the [1]No.1 Traditional Roll Your Own (RYO) brand in the economy sector.

Launching in July, the new limited-edition papers will be available in Gold Leaf 30g pouches until the end of September. There will be a series of four carnival themed designs that will be rotated throughout the launch period, providing a new and unique experience for RYO customers thanks to their individual motif designs.

With an MRRP of £12.80*, the Gold Leaf 30g pouch including the limited-edition papers will be encased in an eye-catching branded trade outer to drive further awareness of the carnival themed designs.

Benefitting from a high moisture Virginia blend and a distinctive sweet taste, Gold Leaf provides premium rolling tobacco features at an affordable price. To help ensure the quality rolling tobacco blend stays fresher for longer, Imperial is also launching a new click and close pouch feature for both the 30g (MRRP £12.80*) and 50g (MRRP £21.00*) Gold Leaf pouches, as well as on-pack flash on the trade outer promoting the enhanced packaging design.

With growing demand for value and rising sales in the RYO segment, Gold Leaf is well positioned to help retailers tap into this trend and has been shown to outperform [2]other leading RYO brands in the market in blind testing for overall appeal.

* For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

[1] ITUK Estimates, 2021

[2] IT        UK Estimates, 2021

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