Leading UK food importer and distributor RH Amar is launching Henry’s Deli, a new premium ambient Mediterranean deli brand, securing its first major grocery listing on Ocado.com this month.
Henry’s Deli offers Mediterranean deli favourites in the ambient category, giving consumers the convenience of keeping deli-quality ingredients in the cupboard ready for entertaining, cooking and everyday meals, while catering to the continued demand for ‘picky bits’ and deli favourites.
Named after Henry Amar, father of the third generation now leading RH Amar, the brand reflects RH Amar’s long-standing relationships with trusted producers across the Mediterranean, combining authentic ingredients and traditional preparation methods with a contemporary proposition designed for today’s shopper.
Launching with seven SKUs, the range features a selection of Greek olives, slow-roasted Roma tomatoes, Baby Borettane Onions, and Italian antipasti, all presented in contemporary table-ready jars designed to suit relaxed entertaining, snacking and sharing occasions.
Anne-Marie Cannon, Brand Controller at RH Amar, said: “Henry’s Deli brings together our expertise in sourcing delicious Mediterranean products with a contemporary brand and the convenience of an ambient range, so shoppers can keep deli-quality favourites on hand whenever they need them. We’re delighted to see Henry’s Deli launch with Ocado Retail and are excited to introduce the brand to shoppers.”
Henry’s Deli launches with RSPs starting from £3.50 and includes:
- Italian Antipasti Mix with Chilli
- Tangy Balsamic Baby Borettane Onions
- Halkidiki Olives with Lemon, Garlic & Rosemary
- Halkidiki Olives Stuffed with Ranch Cream Cheese
- Pitted Greek Mixed Olives
- Pitted Greek Kalamata Olives
- Slow Roasted Roma Tomatoes
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