Ricola is set to shake up the caramel market with the launch of a unique new sweet, Herbal Caramel, its first new flavour for 2018 and most indulgent to date.
Standing out from other products in the sugar free range with its smooth caramel flavour, accompanied by a pinch of Swiss Alpine salt, Herbal Caramel is expected to bring a new health-conscious audience to Ricola, who are looking for a natural sweet with a great creamy taste.
New Herbal Caramel is sugar, lactose and gluten free, and naturally sweetened with Stevia plant extract for the modern consumer, Herbal Caramel is expected to really stand out in the existing strong-selling and growing caramel segment (+3.8% vs. PY) with its free from credentials.
Made from all natural ingredients, including Swiss Alpine salt, brand new Herbal Caramel delivers a delicate creaminess, with a unique blend of thirteen herbs, including marshmallow, cowslip, elder, and sage, all naturally grown in the fresh air of the Swiss mountains.
Rebecca Collison, Brand Marketing Manager for Ricola UK, said: “With consumer demand for indulgent sugar free confectionery showing strong growth, we’re confident that Herbal Caramel will attract many new customers to Ricola and will be a powerful addition to the sugar free confectionery category.”
Multi-channel marketing support for Herbal Caramel is set to include PR, digital media, social, experiential, influencer and POS campaign activity.
Available in convenient click-shut boxes, perfect for an on-the-go snack, Ricola Herbal Caramel sugar free sweets are available from all good health food stores and independent pharmacies nationwide, or from www.ricola.com from early February. RRP £1.35 (45g).