Britvic is bringing back its highly successful on-pack promotion with Robinsons Fruit Shoot – ‘Fruit Shoot for the Moon’ – running from 1st July to 30th September 2020. The campaign aims to carry on attracting new shoppers to the number one kids brand[1] by giving parents the chance to reach for the stars and win their child’s dream ‘thing’ when purchasing multipacks this summer.
Across 2019, Fruit Shoot has gained approval as the most trusted kids brand amongst parents[2] who were looking for a drink that met their need for an exciting and tasty product, but also provided nutritious refreshment for their children. This year the brand wants to continue momentum and raise further awareness of Fruit Shoot’s positive credentials.
This year, Fruit Shoot is introducing the simplified competition entry mechanic of scanning an on-pack QR code to enter, providing children with the chance to win their dream ‘thing’. There are five top ‘Moon’ prizes worth £5,000 each up for grabs, as well as one hundred secondary prizes, including tickets to Warwick Castle, Harry Potter Studio Tour and a one-year National Trust membership[3]. Those who win ‘Moon’ prizes will be asked to select a category based on their greatest passions in life, such as Arts & Crafts, Science & Nature or Sports & Games, and submit their contact details for the Fruit Shoot team to get in touch about details of a once in a life time experience tailored just for them to live out their wildest dreams.
[1] Nielsen Scantrack, Total Coverage, Value Sales, MAT to 23.11.19, CGA, Total OOH, Value Sales, MAT to 30.09.19, Kids Drinks as Defined by Britvic
[2] Millward Brown Brand MAP CC4 Q2 19 MAT, Total UK
[3] Expiry date of prizes – 12 months from redemption
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