Barr Soft Drinks is launching an exciting new flavour into its still juice drink portfolio. Rubicon Still Pineapple, from the UK’s No. 1 Exotic Juice drink brand*1, just in time for retailers to maximise sales this spring.

Pineapple is already the third biggest flavour within 1L juices*2 and over 90% of consumers asked said that they would buy Rubicon Pineapple having seen the concept*3 .

New flavours drive excitement in the soft drinks category and shoppers are looking out for more choices in the lead up to occasions such as Ramadan.

80% of those who tried Rubicon Pineapple Still said they would definitely buy it*3. We’re encouraging retailers to stock up on this new innovation from Rubicon, alongside our other bestselling Still formats, to drive sales by catering for the demand of trusted, authentic brands during occasions such as Ramadan.

Creating in-store theatre early is important to drive seasonal soft drinks sales, as well as making the most of POS at fixture which highlights NPD, retailers should signpost the category to entice shoppers and boost basket spend.

Sources:

*1: IRI Total Market 52 w/e 29.11.20 Exotic flavour fruit drinks

*2:IRI ALL OUTLETS, VALUE SALES, ALL JUICE – 52 WE 05/02/22

*3: JVA Quant Research Dec 2021

*4: Kantar 10 w/e 24 May 2020 vs previous Ramadan 2019

*5: ShopperVista, Aug’ 2017.  Base: 1,527 UK food and grocery shoppers associating specific food/drink/groceries with events

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