Caterforce’s own brand team has been out on the road visiting members depots to showcase new own brand products. The roadshow has been designed to educate and inspire members’ sales teams about the latest additions to Caterforce’s own brand product lines, which includes a range of innovative and delicious offerings such as Caramelised Biscuit & Apple Custard Tart, Berry Cheesecake Tart, Premium Collection Chips and more.
The roadshow provided an interactive platform for sales teams to learn about the unique qualities and selling points of these new products. By engaging directly with the own brand team, sales representatives gained in-depth knowledge and firsthand experience of the new product lines, equipping them with the tools needed to effectively promote and sell these exciting offerings.
“Our goal with this roadshow has been to empower our sales teams with comprehensive knowledge and enthusiasm about our new products,” said Rebecca Woollam, Own Brand Marketing Manager at Caterforce. “We believe that these new additions will not only delight our members’ customers but also provide our sales teams with compelling new options to present to their customers.”
Caterforce is a leading foodservice buying and marketing consortium, supporting a network of independent foodservice wholesalers across the UK and Ireland. Dedicated to providing quality products and innovative solutions, Caterforce continues to expand its own brand range to meet the evolving needs of the foodservice industry.
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