Wholesale data insight company, SalesOut IRI, has announced that founder and former Executive Vice President, Marcus Vallance, has returned to the company as Head of Wholesale. 

Marcus will spearhead SalesOut’s mission of putting data-driven insight in the centre of every decision made in the wholesale sector, cementing its position as the no.1 insights-based organisation in the industry.

He comments: “A lot has changed in the last 18 years. When we started SalesOut, there was no such thing as commercially available data in the wholesale industry. Now every forward-thinking wholesaler has commercialised their data for the benefit of their suppliers. However, even now data is not used to its full potential to drive daily decisions.

“SalesOut enables its partners to know more, engage more and sell more. As the market leader, we will continue leading from the front and with tools like augment decision making, machine learning and predictive analytics, as well as a number of innovative new products and services, we will be taking the Wholesale sector into its next phase of data utilisation.”

Marcus was the founder of SalesOut in 2003. He became Executive Vice President in 2013, when SalesOut became part of the IRI Worldwide Inc. He eventually left the business in 2016 to pursue other business interests in the wholesale sector and beyond. His return is just one facet of SalesOut’s new direction, with the company undergoing a full brand re-fresh involving a new website.

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