pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has unveiled its 2021 Christmas ranges from Jacob’s and Carr’s – comprising a variety of must-stock festive products to help retailers maximise seasonal sales.

The nation’s biggest savoury biscuit brand[1], Jacob’s, is back for 2021 with its bestselling range of Christmas Caddies, as well as a number of family-favourite selection boxes packed full of its classic crackers.

Meanwhile, pladis’ seasonal savoury range also encompasses its premium £10 million[2] Carr’s brand, which will help retailers to drive sales amongst shoppers seeking something special from a brand renowned for its heritage.

“This year’s seasonal snacking sales are set to exceed 2020’s £161 million incremental opportunity[3], as consumers look to make up for last year’s limitations and celebrate the season with larger groups of friends and family,” says Jonathan Bull, Marketing Director – Chocolate, Cake, Seasonal at pladis UK&I.  “The good news is, this year’s Christmas line-ups for both Jacob’s and Carr’s are perfectly primed to help retailers capitalise on this.

“The trend towards togetherness continues to gain momentum, as Brits look to get together with friends and family after a testing year. This means that nibbly, sharing products, such as our bestselling Jacob’s caddies, along with selections of our everyday crackers – which are a must for any cheeseboard – will help retailers drive higher frequency of purchase.”

Bull continues: “Meanwhile, our Carr’s Seasonal Selection is a festive favourite and this – alongside new Carr’s Melts Warm Chilli flavour and Carr’s Melts Selection – is sure to encourage trade-up among seasonal shoppers, in turn driving higher value sales for our retail customers.”

pladis 2021 Savoury Biscuits Range 

New for 2021 

Carr’s Melts Warm Chilli Flavour 

Carr’s is turning up the heat this festive season with the addition of a new flavour to its popular Carr’s Melts range – Carr’s Melts Warm Chilli flavour.

Exclusive for Christmas 2021, Carr’s Melts Warm Chilli flavour are deliciously-crisp wheaten biscuits, embodying Carr’s signature light, melting texture – with a touch of gentle, warming heat. With provenance and heritage top of the agenda for consumers, Carr’s Melts Warm Chilli flavour are sure to be a hit among shoppers seeking high-quality, premium snacks this Christmas.

Perfect for topping, dipping or munching straight out of the box, Carr’s Melts Warm Chilli flavour are available in a 150g box at an RSP of £1.49.

Carr’s Melts Selection 

For the first time, Carr’s is offering a selection pack for its bestselling Carr’s Melts Range. A must-have addition to any festive snacking spread or top-tier cheeseboard, Carr’s Melts Selection offers consumers a trio of Carr’s finest quality biscuits – Carr’s Melts Original, Carr’s Melts Cheese and new-for-2021, Carr’s Melts Warm Chilli flavour.

Now worth £4.5M[4], the Carr’s Melts range has grown +20% since 2019[5] – and this seasonal selection is a sure-fire way for retailers to capitalise on the range’s impressive sales performance.

Available in a 450g box (RSP: £4.50), Carr’s Melts Selection is perfectly-suited to cracker connoisseurs and festive foodies looking to impress.

Jacob’s Heritage Tin 

Celebrating 170 years of baking the nation’s favourite savoury biscuits, the Jacob’s Heritage Tin is a new, premium addition to this year’s seasonal line-up.

For those looking to trade-up and sink their teeth into something special this Christmas, this selection of the brand’s bestselling crackers includes family favourites such as Jacob’s Cream Crackers and Jacob’s Digestives.

Available in a ready-to-gift vintage-style tin (300g, RSP: £5) – which pays homage to the brand’s 170 years of baking – Jacob’s Heritage Tin is perfectly placed to help retailers capitalise on the Christmas gifting mission, as well as the trend towards togetherness, this festive season. 

Savoury seasonal staples 

Jacob’s Christmas Caddies

Jacob’s is going green this season, having given its iconic Christmas caddies an eco-friendly makeover.Now available in fully-recyclable, paper-based packaging, the 2021 line-up includes caddies from Jacob’s most popular snacking lines: Mini Cheddars (worth £75M[6]) and Twiglets (worth £11.3 million[7]), as well as Cracker Crisps Sour Cream & Chive flavour and its signature seasonal Treeselets.

Available in brightly-coloured, novelty festive packaging Jacob’s Christmas Caddies (200-280g, RRP: £2.49) are sure to drive sales among eco-conscious shoppers seeking sharing snacks.

Jacob’s The Festive Selection

Jacob’s, the UK’s number one savoury biscuit brand in the UK[8] – worth £82 million[9] – is adding a touch of festive finesse to a selection of its classic crackers with Jacob’s The Festive Selection.

Jacob’s Selection is an everyday fan-favourite assortment – and a must-have accompaniment to any cheeseboard – and the festive selection is set to be no exception this season. By stocking up on this festive favourite, retailers can rest assured that they will drive both excitement and higher frequency sales in the lead-up to Christmas day.

Jacob’s The Festive Selection is available in a 300g box (RSP: £3), 450g box (RSP: £4) or 900g box (£6) for those stocking up for seasonal celebrations. 

Carr’s Seasonal Selection 

Returning this year is the classic Carr’s Seasonal selection – a premium collection of Carr’s finest quality biscuits.

This year’s assortment offers a range of twelve different biscuits and crackers – such as Carr’s Melts Cheese and Carr’s Table Water – and is perfect for festive hosts looking to stocking up on quintessential, can’t-go-wrong crackers in the lead-up to Christmas.

Available in festive-themed packaging, complete with enticing foodie cues, Carr’s Selection (400g, RSP: £4) – is a must-stock for retailers looking to drive higher value sales during the seasonal period.

The Jacob’s and Carr’s Christmas products will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to the wholesale and convenience channels.

[1] Kantar Worldpanel 52 w/e 29.12.19

[2] Kantar Worldpanel 52 w/e 29.12.19

[3] Kantar Worldpanel 52 w/e 30.12.19

[4] pladis internal N/S data

[5] pladis internal N/S data

[6] Nielsen database w/e 20.03.2021

[7] Nielsen data to w/e 22.02.2020 MAT

[8] Kantar Worldpanel 52 w/e 29.12.19

[9] Kantar Total Take Home Grocery Sales – 52 w/e 27.12.2020

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