SBF GB&I has partnered once more with a huge group of leading independent convenience retailers across the country to help them donate stock to local charities and community groups.
The campaign follows the first successful partnership in December 2020, when 40 leading retailers were able to donate cases of SBF GB&I stock to causes close to their hearts.
This year saw 50 retailers across England, Scotland and Wales donating more than 90 pallets of Ribena, Ribena Sparkling and Orangina – equivalent to around 9,000 cases of stock – to a variety of community projects.
Store owners from a number of symbol groups, as well as independent retailers, have been involved in this year’s charity donation drive. Wholesale partners Parfetts, United Wholesale Scotland and Splendour Wholesale, along with Amrit Singh of H & Jodie’s Nisa in Walsall, also took part and acted as distribution and collection points for retailers.
The charity partnership is true to a key SBF GB&I value “Growing For Good” which holds that the more they grow, the greater their ability to give back to Society across consumers, customers and communities.
This value has given rise to various charitable and community collaborations, including the company’s ongoing partnership with FareShare, a charity aimed at tackling hunger and reducing food waste in the UK. By redistributing surplus stock to charity partners, SBF GB&I is able to minimise food waste and in doing so reduce greenhouse gas emissions too, an example of how Growing for Good can be a virtuous circle.
Last year saw the incredible milestone of three million drinks donated by SBF GB&I to FareShare.
Natalie Lightfoot, of Londis Solo Convenience in Glasgow, said this year’s initiative was a superb way to give something back to her local community.
“We know times are hard for shoppers right now, and charitable organisations are having to work even harder than ever. We’ve been a collection point for our local food bank for a number of years now, so we’ve seen the real positive impact that initiatives like this can deliver.
“This partnership with SBF GB&I will further help out our local charity partners, and the people who are most important to our store – the people in our local area”.
Alpesh Mistry, SBF GB&I Sales Director, said: “It is so rewarding to partner with these outstanding retailers and the incredible causes they’ve supported to help those most in need in their local areas, which epitomises our Growing For Good value at SBF GB&I.
“It’s a great example of how we work to give back to society through our retail partners and continue to support them in their role at the centre of their communities.”
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