- Schweppes has launched two new TV adverts as part of its multi-million-pound campaign – ‘Schweppes, We’ve Got The Tonic, You’ve Got the Spirit’
- Airing from 8th March, the humorous adverts are built around hotly-anticipated summer occasions
- Continued advertising investment is designed to keep the fastest-growing major mixer brand in GB[1] front of mind with consumers – in retail, and ultimately, in hospitality too as it reopens
Coca-Cola European Partners has announced the return of the ‘Schweppes, We’ve Got The Tonic, You’ve Got The Spirit’ TV campaign with the launch of two new adverts.
Airing from 8th March, the two 10-second adverts are humorous and light-hearted, aiming to celebrate and encourage Brits’ thirst for positivity in the run-up to summer.
The first advert has the unpredictable British weather at its heart, and depicts a family trying to enjoy a BBQ in the rain, while the other focuses on a couple dealing with amusing complications while trying to enjoy a picnic.
Both adverts feature the Schweppes Classic and Schweppes Signature Collection ranges. Schweppes outperformed the mixers sector in retail with 32.7% value growth last year[2], fueled by consumers’ efforts to recreate the pub, bar and restaurant experience at home.
Schweppes now holds 32.3% share of the mixers sector in retail – its highest for four years[3] – driven by a 20.9%[4] increase in penetration as consumers switched between brands. In fact, Schweppes Mixers are now nearly twice the size in terms of volume than the nearest branded competitor in grocery and convenience[5].
Simon Harrison, Vice President for Commercial Development at Coca-Cola European Partners GB, said: “Schweppes delivered remarkable growth in 2020 in grocery and convenience[6]. Now worth more than £120m in retail, it’s the fastest-growing major mixer brand in GB[7].
“Building on this momentum, at the end of last year we announced a multi-million-pound campaign ‘Schweppes, We’ve Got The Tonic, You’ve Got The Spirit’, which saw Schweppes return to TV screens for the first time since 2017.
“The new adverts we’re releasing this month celebrate the unshakeable British summer spirit, which Schweppes is proud to have been a part of for more than two centuries. The relatability of the adverts, combined with consumers’ excitement to finally enjoy time with friends and family, will continue to drive sales in retail – and in the hospitality sector when it opens back up.”
[1] Nielsen MAT Total GB incl. discounters VAL period ending 26.12.20
[2] Nielsen MAT Total GB incl. discounters VAL period ending 26.12.20
[3] Nielsen MAT Total GB incl. discounters VAL SHARE period ending 26.12.20
[4] Kantar World Panel 52 Weeks end of Dec 2020
[5] Nielsen MAT Total GB incl. discounters VOL period ending 26.12.20
[6] Nielsen MAT Total GB incl. discounters VAL period ending 26.12.20
[7] Nielsen MAT Total GB incl. discounters VAL period ending 26.12.20
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