Tia Maria and the music icon have partnered up for an all-year brand campaign centred around the Espresso Martini
Tia Maria, the renowned coffee liqueur, has launched an exciting new partnership with singer Sophie Ellis-Bextor for an all-year brand campaign named “Shake Up The Taste”. The campaign aims to drive awareness around Tia Maria being the perfect coffee liqueur for the classic Espresso Martini recipe. It also ties in a recipe with a twist, made by mixing different ingredients and syrups, pushing the boundaries of the consumer’s taste.
Tia Maria was used in the original recipe of the first Espresso Martini back in the 1980s. The creator of the Espresso Martini, bartender Dick Bradsell, chose Tia Maria for its balance and taste – providing the final touch to the perfect recipe. And it’s not just Bradsell – consumers agree that Tia Maria makes for an unbeatable Espresso Martini with 63%[1] favouring Tia Maria as the superior coffee liqueur for the cocktail and 67%[2] of bartenders choosing Tia Maria as their go-to.
Tia Maria’s taste is unique thanks to its complexity and harmonious balance of bitter coffee notes made with 100% Arabica beans and with the sweetness of Madagascar vanilla. As Sophie sings in her latest single, Taste.
The new video content is set on a beautiful rooftop, with Sophie Ellis-Bextor in her summer element, grabbing a perfectly made Tia Maria Espresso Martini to enjoy with friends. Social content includes Sophie answering a few playful and cheeky questions over a gorgeous Tia Banana-Tini. Sophie and friends then ‘Shake Up The taste’ in a fun cocktail shaking competition, where a winner is crowned and the group sip Tia Banana-Tinis together on the sunny terrace.
Speaking about the partnership, Sophie Ellis-Bextor said: “If you watched my home Kitchen Discos then you’ll know I love a great cocktail, so I’m thrilled to work with Tia Maria, who are such a timeless brand that know how to shake things up! I’m partial to a classic Tia Maria Espresso Martini. It’s such an iconic cocktail. There is something magical about raising a glass, enjoying that first sip and relaxing into the night… just gorgeous!”
Peter Dries, Regional Trade Marketing Director – Northwest Europe at Disaronno International said: “Sophie represents the perfect ambassador for Tia Maria because she embodies the ideal mix between classic and contemporary dance music. Her music is for people who want to have fun, enjoy the moment but remaining classic and sophisticated – similar to Tia Maria consumers who would like to try the classic Espresso Martini and also some twist.”
Sophie’s Tia Banana-Tini recipe – an Espresso Martini with a twist!
Ingredients:
- Tia Maria 25ml
- Vodka 25ml
- Espresso Coffee 25ml
- Banana Liqueur 10ml
Method: Pour all ingredients to a cocktail shaker over lots of ice. Shake well and strain into a chilled glass. Garnish with Banana Candies.
With an impressive musical career that spans over an amazing 25-years, Sophie has achieved five top 10 albums and eight top 10 singles, with hits including ‘Murder on the Dancefloor’, ‘Take Me Home’, ‘Get Over You’, ‘Heartbreak (Make Me a Dancer)’ and many more. Most recently, after featuring in the epic final scene of Emerald Fennell’s film ‘Saltburn’, Sophie’s beloved 2001 hit ‘Murder on the Dancefloor’ saw a huge resurgence. Earlier this month, Sophie announced her 8th studio album ‘Perimenopop’ will be released on 12th September, featuring new single ‘Taste’ alongside previously released singles ‘Relentless Love’ and ‘Freedom of the Night’.
The Tia Maria and Sophie Ellis-Bextor collaboration will go live from June 3nd across all Tia Maria digital and social platforms. There will also be instore activations and limited-edition merch announced throughout 2025.
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