Asian food and flavour specialist, Sharwood’s, is extending its ambient cooking sauces category this summer by rolling out Sharwood’s East Asian sauces. Available from June, this range is set to help retailers meet increased demand for products that help consumers create East Asian cuisine at home.
East Asian cuisine has experienced a 15.6% year-on-year growth, and Sharwood’s is tapping into this exciting consumer trend with its new sauces that deliver an authentic flavour at an accessible price point. Available in eight variants – Thai Sweet Chilli, Thai Red Curry, Japanese Teriyaki, Japanese Katsu, Thai Green Curry, Thai Rendang, Thai Jungle Curry, Thai Massaman Curry – the range helps unlock delicious dining experiences for less skilful cooks who want to prepare and enjoy home-cooked meals with their families.
Andrey Sokirkin, brand director for cooking sauces and accompaniments at Premier Foods, comments: “We’ve been proud to lead the way for some time now in helping consumers create flavourful meals quickly, easily, and inexpensively at home. Our new Sharwood’s East Asian sauces represent the continuation of our journey and give people more ways to enjoy popular Thai and Japanese dishes at home.’’
The range is available in 420g jars (four servings) at an MRSP of £2.19.
 Kantar | Cooking Sauces | 52 we 05 Sep 21