As the number one brand in Asian cuisine in the UK, Sharwood’s has over 130 years of history after being established in 1889 and takes consumers on a taste adventure with its range of Indian, Chinese and Oriental sauces. Premier Foods has developed a top-quality and versatile range, with each recipe carefully developed to ensure great taste every time. Sharwood’s leads the way in innovation within the cooking sauces category and is recognised as a popular household brand across the UK.
Sharwood’s is also the number one Indian sauces and accompaniments brand in independents. In October 2022, the brand celebrated National Curry Week by taking a pop up curry van on the road to inspire retailers looking to maximise incremental sales by making the most of meal at home occasions and key calendar events, while trialling delicious products prepared by Premier Food’s expert chefs.
During the activity, Sharwood’s visited Bestway’s flagship depot in Abbey Road, Park Royal, London to show the brand’s support for the wholesale and convenience channel whilst highlighting how retailers can make the most of the meal at home opportunity by demonstrating how easy it is to recreate some of the nation’s favourite restaurant inspired dishes, but with great taste and premium quality.
Sharwood’s is available in major UK wholesalers and retail outlets and Wholesale Manager joined them at Bestway to find out more.
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