Wine disruptor Jam Shed, currently worth £103m,1 is launching a new on-pack promotion featuring a ‘Spin to Win’ mechanic, offering consumers the chance to win from a pool of over 25,000 prizes.   

Starting on 1stJuly and running for three months, this promotion will be available in all major grocery stores and retailers nationwide. To participate, shoppers simply need to scan the QR code found on the packaging, supporting point-of-sale materials, or digital channels, or visit the dedicated microsite. The code will feature on bottles including Shiraz, Chardonnay, Malbec, Rosé, Tempranillo, and Red Blend.

Upon scanning the barcode, consumers can spin the wheel for an opportunity to win an instant prize. Winners will also receive a second chance to spin the wheel, with the possibility of upgrading their prize. Some of the prizes include outdoor beanbags, pizza ovens and portable speakers.

Tom Smith, Accolade Wines Marketing Director – Europe, said: “We are incredibly excited to bring this unique ‘spin to win’ experience to our customers. It’s a fun and engaging way to reward our loyal consumers and introduce new customers to the Jam Shed brand. With so many fantastic prizes up for grabs, we can’t wait to see the excitement build as people start to participate.”

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