Simtom Food Products announce new partnership with Zest Food Partners to help grow their foodservice business

Simtom Food Products is excited to announce a new partnership with Zest Food Partners to help grow their range of products within the foodservice market.

Established in 1977, Simtom Food Products is a family-run business that is growing to become a £25m+ turnover business. Employing over 100 people at its manufacturing site in Leicestershire, Simtom has an impressive product portfolio of ready to use sauces, curry pastes, chutneys, ingredients and accompaniments which sit under the Chef’s Speciality brand. The team at Simtom pride themselves on delivering authentic, consistent, high-quality provenance products with exotic flavours from around the world, including India, China, Thailand, Mexico, America, Caribbean, and Italy.

Bhavin Chandarana, Managing Director of Simtom Food Products said, “I am thrilled to announce our partnership with Zest Food Partners. The team’s enthusiasm and understanding of the foodservice market, coupled with their experience and contacts, made them the perfect team for us to partner with. We have ambitious growth goals over the next three years and I’m looking forward to building a long-term partnership with them.”

Zest Food Partners is a team of strategy, sales, marketing, and procurement experts that partner with ambitious brands that are looking to expand and grow within the foodservice market. Working with brand owners to understand their business, they help develop and execute successful foodservice strategies to get products into the right channels and in front of the right people.

Kelly Burke, Commercial Director at Zest Food Partners, added: “Simtom is a diverse brand and it’s product portfolio provides huge opportunity for exposure within the foodservice market. Bhavin has big aspirations for the Chef’s Speciality brand and we’re really excited to be part of this journey and add to its success.”

If you’re looking to grow your brand within the foodservice market, get in touch and learn more about how Zest can help you achieve your brand’s goals.

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