The fastest-growing home delivery app serving convenience stores, Snappy Shopper, is showing its continued support to the trade by officially launching its brand partnership offering.
Leveraging Snappy Shopper’s growing network of convenience stores and shoppers, the retail media offering directly benefits retailers, brands and shoppers by putting brands in front of prospective customers at the point of transaction.
It allows retailers to sell more of the nation’s favourite products, resulting in increased digital shelf distribution, sales, revenue and margin for both the retailer and brand.
Partnering with Snappy Shopper demonstrates the effectiveness of digital point of purchase activation within the convenience channel and equips brands with credible data to unlock new distribution and sales opportunities.
Mike Callachan, Founder & Chief Executive Officer, said: “Our brand partnership offering not only supports our growth ambitions within the convenience channel, but it also supports the wider trade – which is very important to us.
“By partnering with us, brands are winning through a combination of media tactics including sampling, brand awareness, product positioning and promotions that have resulted in average uplifts in distribution by 20% and sales by 1000% respectively. We looking forward to see how we can support brands with our new offering and all it has to offer.”
Off the results of Friesland Campina’s Chocomel promotion with Snappy Shopper, Jake Rylands, Innovation & NPD Brand Manager, said: “We were blown away by the impact the power of Snappy Shopper’s consumer reach was able to have on Chocomel’s convenience sales. Having Snappy Shopper endorse Chocomel to its extensive network of customers via an exclusive on-app promotion saw our sales with them increase by over 9000%. The legacy of this has seen Chocomel be introduced to an entirely new audience, many of which when it comes to using home delivery, are likely to repeat-buy, as well as reminding loyal shoppers to keep Chocomel in their basket!”
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