Sneak Energy has teamed up with Hasbro and the legendary TRANSFORMERS franchise to launch two limited-edition flavours: Frostberry Blast and Mango Meltdown.
Frostberry Blast is an ice-cold blue raspberry with a unique cooling finish in Energon blue and an exclusive Optimus Prime design. Mango Meltdown combines mango, pineapple & lime flavours with a gentle heat kick that’s pure Bumblebee Energy. Both flavours include 150mg caffeine, Brainberry® for focus, zero sugar, maximum taste.
TRANSFORMERS is one of the most iconic fandoms in global pop culture, and this collaboration turns every can into a collectible experience – bringing bold excitement to the soft drinks category, and incremental sales for retailers, by appealing to both existing energy drink shoppers and loyal TRANSFORMERS fans.
Ashley Read, CEO of Sneak Energy commented “Our audience shows a pattern of deep fan participation and, as a result, entertainment partnerships like this help Sneak to turn limited editions into bigger brand halo moments. This ultimately gives consumers another reason to engage with the brand, and retailers another reason to give them incremental visibility.”
The launch will be supported in stores with a suite of point-of-sale materials designed to drive standout visibility across the range.
“We’re also teaming up with the official TRANSFORMERS store at Battersea Power Station to drive fan discovery with sampling and exclusive goodies up for grabs,” Read adds. The Frostberry Blast flavour has also already been commended in the UK Soft Drink Awards in the Best New Drink Concept category.
Sneak Energy Frostberry Blast and Mango Meltdown will be widely available across the wholesale and convenience channel at the end of May, with wholesale listings confirmed across CJ Lang, AF Blakemore, Bobby’s Foods, Co-op Wholesale as well as in Tesco stores across Northern Ireland.
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