Sneak Energy has secured a new listing with Bestway Wholesale, expanding access of the fast-growing energy drink brand across independent convenience retailers nationwide. The listing will see Sneak’s Purple Storm, Raspberry Lemonade and Cherry Limeade price marked packs available to Bestway customers, giving retailers the opportunity to tap into growing demand for great-tasting, zero-sugar energy drinks that resonate with shoppers.
Known for disrupting the energy category through its strong digital-first community and bold brand personality, Sneak has built a large and loyal consumer following and is now accelerating its presence within convenience with this new listing. Outside of the three dominant legacy players, growth in the total category is increasingly concentrated in zero sugar rather than sugar-included energy[1]. There is a great opportunity here for retailers to tap into this growth and increase incremental basket spend within their stores.
Grant O’Sullivan, Sales Director at Sneak Energy commented: “Energy remains one of the most important categories in-store, and we’re seeing strong demand from shoppers for a zero-sugar alternative that delivers on taste. Through our relationship with Bestway, we’ll reach more convenience retailers across the UK to encourage them to make the most of this category growth.”
Retailers can now order the Sneak Energy range through Bestway depots nationwide, available in-depot from the 15th June. The range will be available on a promotion via Bestway Vans from 22nd June to 17th July.
[1] IRI vs NorthStar – All data up to w/e 18th April 2026
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