Soopa Hooch, the vibrant brand shaking up the convenience sector, is taking its products on the road with a nationwide tour to engage and excite convenience retailers.
The tour kicked off in Stockport and Manchester with Soopa bringing its full range of products and presenting a range of exciting incentives to cash and carry retailers across the UK. With the brand continuing to roll the tour out to cities nationwide in the coming months.
The enhanced RTD brand is known for providing bold, exciting, and flavour-packed products that bring the fun to both retailers and consumers, often referred to as the ‘crazy cousin of OG Hooch’. Its approach to the convenience sector is setting new standards for what’s possible in retail, showing proactive investment and engagement with customers to further drive success for the brand.
Soopa Hooch’s product portfolio is made up of five zingy flavours; Electric Lemonade, Twisted Tropical, Darkest Berry, Blue Raspberry and Cherry Cola, available in 440ml formats with a punchy 8% ABV. The brand has added a huge £800,000 in incremental value to the enhanced RTD category and continues to push growth within the sector, experiencing an 18.3% increase in distribution last year and encouraging new customers into the category with its stand-out brand positioning and strategy.
The ‘Soopa Van’, a mobile showcase wrapped in eye-catching branding, has been loaded with the latest Soopa Hooch products, ready to make its mark on the convenience sector. With a ‘Depot Activation Kit’ designed to grab attention, this initiative promises to enhance visibility, drive sales, and add a dash of fun to every retailer’s day.
Ellie Memmott, Brand Manager of Soopa Hooch, said: “Soopa Hooch’s nationwide tour is all about engaging both staff and customers in-store. Retailers can look forward to a wealth of POS materials, must-have merchandise, exclusive Soopa prizes, and fantastic gift-with-purchase incentives, with these tools specifically designed to help our retailers boost in-store sales and enhance the customer experience.
“The aim of this initiative is to disrupt the standard retail experience and create an atmosphere of excitement and engagement around the Soopa Hooch brand. By increasing visibility and providing enticing offers, we are hoping to be a hit in the convenience sector, where innovative and creative marketing is essential to success, particularly for RTD brands.
“We understand that success in the convenience market hinges on the right product format and packaging, tailored for this dynamic channel. The Soopa product portfolio is designed to meet the demands of convenience retailers, with the right pack sizes, case formats, and price points to ensure they resonate with customers, whilst prime positioning in store is also essential for us.”
Soopa Hooch’s Depot Days are not just about showcasing products however, they are an integral part of the brand’s approach to building creative, impactful marketing strategies. The focus is on raising awareness and driving sales through engaging campaigns that speak to both retailers and customers. With the right marketing approach, convenience retail offers exciting rewards for those who know how to stand out.
Visit hoochdrink.co.uk/soopa/ for more information and serving locations!
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