Derby-based SOS wholesale, one of the UK’s biggest discount cash & carry and delivered wholesalers, is celebrating its 20th anniversary with a new logo and special birthday deals for retailers.


Director of SOS, Mark Beckett said, “We want to thank our customers for their business and loyalty, so we’re offering fantastic savings on hundreds of core range products like groceries, toiletries, pet food, Easter confectionery and more, including many branded lines.”


The business has rapidly grown from a 600sqft warehouse in 1996 to 70,000sqft cash & carry, which comprises more than 5,000 SKUs, a distribution centre and an administrative office.

The birthday deals will be available via the delivered wholesaler’s Quidz-In promotional brochure, which is distributed to all customers and will be highlighted further via a national print and digital media marketing campaign in January and February 2016. Retailers can get on the mailing list by emailing their name and address to or visit SOS Wholesale, Stores Road, Derby, DE21 4BD or by calling the sales office on 01226 350 550.

The wholesaler is also inviting retailers to visit the SOS stand at the Spring Fair on 6-11 February 2016, Hall 12, stand K34 at the NEC in Birmingham.

About SOS Wholesale

SOS Wholesale is based in a 70,000sqft warehouse and office in Derby, offering a core range of 5000 lines covering branded foods, household goods and non-food items to independent and multiple-site retailers, supermarkets, freezer shops, greengrocers, butchers, farm shops, delicatessens, garden centres, garage forecourts, pound shops, other cash and carries and expatriate shops. The wholesaler delivers to customers across the UK and to more than 25 countries worldwide. The business also has a number of exclusive own-brand lines including the popular range of Crucials Sauces. Visit:; 01332361761

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