SPAR Win With Every Goal has returned in time for the biggest football tournament of the year – this time with new exciting features.
It brings up a hat-trick for James Hall & Co. Ltd who have brought the popular campaign back for SPAR North of England customers for a third time.
Kicking off today (Thursday 4th June) and running until Sunday 19th July, SPAR customers will have the chance to play daily for instant rewards and to net the £10,000 grand prize at the end of the campaign.
During the 46-day campaign there will be opportunities to win £100 cash each day, and there will be a total pool of over 350,000 instant rewards to be won from the biggest brands in convenience retail.
As with previous SPAR Win With Every Goal campaigns, James Hall & Co. Ltd is working together with Abraxas Marketing to bring it to life.
To play, SPAR customers can visit everygoal.co.uk to submit their details and spin a virtual wheel which will randomly select their team. Customers will then choose to win either when their team scores or concedes.
Depending on their choice, when the customer’s team scores or concedes a goal, they will be able to spin a wheel for a chance to win a digital SMS voucher for a free reward.
Vouchers can be redeemed via PayPoint, Payzone, epay or i-movo xPress App at one of 400-plus participating SPAR North of England stores.
Supporting the main game are new features – Goal Rush and Strike Time – enabling SPAR customers to play one of two predict and win games by 3pm on each of the 35 match days.
In Goal Rush, customers can predict the correct score of the designated game, or in Strike Time, they can predict the time of the first goal – both offering up the potential to win further rewards.
This is an addition to the popular daily scratch card game which returns as part of Win With Every Goal delivering even more opportunity to score rewards.
There are 50 different types of vouchers to be won, and throughout the duration of Win With Every Goal, it will be supported by a comprehensive digital advertising campaign and strong in-store promotion.
Philippa Harrington, Marketing Manager at James Hall & Co. Ltd, said: “SPAR Win With Every Goal has historically been one of our most successful campaigns. For 2026, we have taken it to another level with the brilliant new in-game features that have been added in, delivering even more for SPAR North of England customers.
“We have also refreshed the Win With Every Goal logo with a swish makeover, and the vibrant campaign colours give a feeling of bright stadium tickertape and a nostalgic nod to summer football tournaments.
“I cannot thank our supplier partners enough for supporting Win With Every Goal which has enabled it to return for a third time, with a particular shout out to our platinum sponsors InBev, Coca-Cola Europacific Partners, and Walkers.
“We are ready for the big kick off, and when the final whistle is blown at the end of the campaign, £10,000 will be coming home to one lucky SPAR customer.”
The full list of suppliers supporting SPAR Win With Every Goal are:
InBev, Coca-Cola Europacific Partners, Walkers, Suntory, AG Barr, Mondelez, Kellogg’s, Pladis, Nestlé Confectionery, Britvic, Carlsberg, KP Snacks, Perfetti Van Melle, Fyffes, Vinachy, Premier Foods, Asahi, Heineken, Mars, Red Bull, Ferrero, E. Park & Sons, Taylors of Harrogate, Nichols, Nestlé Hot Beverages, SHS, Tropicana, Angus Soft Fruits, Nomadic, Sazerac, Danone, and Diageo.
James Hall & Co. Ltd is a fifth-generation family business which serves a network of independent SPAR retailers and company-owned SPAR stores across Northern England six days a week from its base at Bowland View in Preston.
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