Costcutter retailer, Anila Anwar has re-opened her Costcutter convenience store in St Andrews, Scotland following a £250,000, three-month long refurbishment programme to better serve the local community.
Anila, who has owned and operated the store for the past 18 years, having taken it over from her father who bought the store 40 years ago, invested £250,000 to extend the store frontage up to pavement level, increasing the shopfloor area by more than a third to 1,900 sq.ft.
Shopper data, compiled as part of Costcutter Supermarket Group’s unique Shopper First: Drive Five to Thrive business growth programme, pinpointed a mix of Younger Tonighters, looking for fresh easy meals to go and Busy Impulsers, who want healthy and fresh produce for their families. With this in mind, key categories within the store now include an extensive chilled, frozen and hot food-to-go from the newly installed in-house bakery, as well as an extended craft ales and lagers, wines and spirits offer. The store also offers shoppers access to hundreds of Co-op Own Brand products. Just as the summer temperatures are rising, the store also boasts gelato from its Fwip machine and slushies from a Snowshock Fizzee machine, in addition to an ATM, Paypoint and Lottery services.
Commenting on the store opening, Anila Anwar said: “We’re absolutely delighted to have finally re-opening the store. It’s taken a full team effort to create the new-look store and Costcutter have guided and supported us through every stage of the journey, from planning the extension to range selection.
“We’re now in a position where we can offer shoppers everything they need for a weekly shop and so much more, right on their doorstep. Feedback from shoppers has been incredibly positive, which makes all the upheaval worthwhile!”
The store is open 7:00am-10:00pm Monday to Saturday and 8:00am-10:00pm Sunday.