Staropramen launches new 6x330ml can packs in grocery and convenience stores

Staropramen from Molson Coors Beverage Company is launching new 6x330ml can packs in grocery and convenience stores across the UK and Ireland, to tap into the growing demand for multipack formats[1].

Staropramen is currently growing by 40% in retail[2] and, with multipack formats becoming more popular, the new 6x330ml can packs are ideally placed to help retailers drive sales this summer. The packs have a matte can design and are encased in a recyclable cardboard sleeve meaning its packaging is completely plastic free.

The new 6x330ml cans are now available in major supermarkets and convenience stores, with plans for further roll-out later this year. The new format will also be available on Molson Coors Beverage Company’s direct-to-consumer site, Revl. The roll-out will be supported by social media activity and in-store activations.

Staropramen is sold in more than 38 countries with over one million pints poured every single day. It is a full bodied pilsner that delivers intense maltiness, sweet honey taste and a unique hop flavour that embodies the spirit of Prague in every sip.

Kevin Fawell, Off-Trade Sales Director at Molson Coors Beverage Company, said: “Staropramen is a firm favourite on shelves up and down the country, and its latest pack format will tap into the growing number of social occasions at home this summer. We’re seeing the demand for multipacks of cans growing ahead of single and smaller pack formats[3], so this will provide consumers with more choice in line with their changing preferences.

“Launching our new Staropramen cans with sustainable packaging is another milestone for us after having recently removed plastic rings and introduced a fully recyclable and sustainable cardboard sleeve for can multipacks across all of our major brands.”

[1] Nielsen GB Total Coverage, MAT to w.e. 30.01.21

[2] Nielsen GB Total Coverage, MAT to w.e. 30.01.21

[3] Nielsen GB Total Coverage, MAT to w.e. 30.01.21

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