Digital activity is being dialled up to help give Nisa partners all the support they need to drive shoppers into store in the last stretch towards the festive season.
Through customer facing social media as well as online engagement via the Nisa Locally website, it’s hoped the big push will help get customers get into the Christmas spirit.
The Christmas campaign is live now on the Nisa Locally website in its own dedicated Christmas area www.nisalocally.co.uk/christmas enabling shoppers to tap into the excitement of having a proper Christmas and make up for lost time, with several different party guides for consumers to follow. Each guide contains exclusive recipes and is designed for a different type of gathering including family get-togethers and more intimate nights in with friends.
And the guides tie in perfectly with Christmas promotions, giving shoppers a clear reason to visit partner stores.
Digital assets are also available for partners to use on their own channels to encourage conversations with their shoppers, asking them to share their party plans this season.
Luke Scott, digital content manager at Nisa, said: “Everyone missed out on so much last Christmas because of Covid, so we’ve designed our digital marketing to focus on that, providing some great inspiration for shoppers with menu ideas, decor and ways to keep guests entertained. Each guide is for a different type of gathering and will be shared on social media for customers to tap into.”
In the lead up to Christmas a series of social media posts are being published across all the Nisa customer facing platforms to build up the anticipation of Christmas among followers.
And as New Year’s Eve approaches, the focus will become more party-related with recipes for cocktails and festive drinks shared with shoppers. There will also be recipes for both festive foods and drink published on the website.
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