Stock up for the summer of sport

The UK’s leading confectionery distributor World of Sweets is encouraging retailers to stock up for the summer of sport. 

The distributor suggests sporting fans inspired by events like the 2024 Olympics, Euros and Wimbledon will be searching for functional snacks to enjoy this summer.

Retailers are encouraged to stock up on healthier, functional products to fulfil the needs of their customers which will likely encourage a boost in sales.

It’s important for retailers not to miss the mark on their customer’s needs as statistics show that snacking and bars are becoming more popular, as sales of protein bars are now 20% ahead of 2020.

World of Sweets has an exclusive partnership with the team at Mondelez to grow the American born CLIF brand where retailers can stock up on great tasting energy bars and snacking products.

Born on a bike and created with athletes in mind, CLIF continues to make delicious plant-based food that begins with a recipe and the latest nutrition science. Thoughtfully crafting food to provide nutrition you can feel good about, whether for athletic performance or daily activities.

CLIF BAR comes in six delicious flavours, including Chocolate Chip, White Chocolate Macadamia Nut, Crunchy Peanut Butter, Blueberry Almond Crisp, Peanut Butter Banana with Dark Chocolate and Chocolate Almond Fudge.

The brand is committed to using sustainable ingredients made with renewable energy^** while aspiring to use eco-friendly packaging and deliver by transportation that doesn’t pollute.

The brand also offers CLIF BLOKS Energy Chews. Designed for athletes as an easy-to-chew source of quickly absorbed carbohydrates that deliver carbs for fast fuel to maintain optimal performance levels.

The range comes in caffeinated and non-caffeinated varieties with flavours including Strawberry, Mountain Berry, Tropical Punch and Black Cherry.

As part of their wider healthier snacking range, World of Sweets also now supply Grenade, Huel, Warrior Protein Bars and Warrior Protein Water products through Hancocks and their Field Sales operation, available through the retailer app and website.

Chris Smith, Partner Brand Manager for World of Sweets, said: “CLIF BAR is a clear choice for those looking for a protein and carbohydrate rich snack for energy and endurance, and also for those who want to enjoy a healthier, nutritionally complete snack, using real food and simple ingredients.

“Many are bound to be inspired by the multitude of sporting events lined up over Summer which is why retailers should stock up on ranges of healthier snacks and drinks including CLIF BAR, so customers can purchase more functional products without compromising on taste”.

World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels.

Offering a world of distribution solutions from e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK retail channels.

*Custom Mintel Segmentation, 2020 | EU Mintel Consumer Segment Sizing, Jan 2023

** Generated onsite and sourced through renewable energy credits.