A new 2,200 sq ft Go Local Extra store has opened in Rochdale after the owner Sasi Patel joined the Parfetts facia group.

Mr Patel was a long-standing customer of the Parfetts Stockport depot while operating under the Bargain Booze fascia. He decided to join Go Local because he valued his independence and ability to choose the best stock for his customers.

Parfetts moved quickly to support the refit and point of sale. Mr Patel also benefited from immediate access to Click and Collect and delivery.

Mr Sasi Patel said: “We instantly saw a difference to our grocery side with sales up in the first week thanks to the increased product range. My customers are talking about is the new look, new range and promotions. I chose Parfett’s because my independence is really important to me and I know the growth of Go Local is built on supporting the retailer.”

Parfetts is an employee-owned business, and its employees play a significant role in the success of the company and its retailers.

A focus on providing great value and service has led to record growth as more independent retailers choose Parfetts. The expansion of the wholesale network and investment in delivery services has attracted more retailers to the Go Local fascia, which has seen store numbers grow 33% to over 400 stores nationwide.

Guy Swindell, retail director at Parfetts said: “Sasi is a hugely respected retailer who has built a strong business by championing his independence. As part of the Go Local family, he has access to great offers, availability and all the support of a major fascia group.”

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